Case Study
Mendoza
Cleaning Services
A family-run cleaning business in Myrtle Beach with real hustle and zero brand presence. We gave them an identity that finally matched the quality of their work.
The Challenge
Real business. No brand.
Georgina and Sherlyn Mendoza had been running their cleaning business in Myrtle Beach through word of mouth and hustle. They had clients. They had a reputation. What they didn't have was anything that made them look like the professional operation they actually were.
Their only marketing material was a worn business card — a generic clip art design with no logo, no consistent colors, and copy that read like a text message. It wasn't representing them. It was holding them back.
They needed a brand. Not just a logo — a complete visual identity that could live on a business card, a t-shirt, a car magnet, and a phone screen and still feel cohesive and professional.
Before & After
The difference a brand makes.
What We Built
An identity built to grow with them.
We started with the logo — the anchor of everything else. The custom "M" logomark was built to be versatile: clean enough to emboss on a business card, bold enough to read on a t-shirt from across the room, and distinct enough to be unmistakably theirs.
We created two logo variations — a clean wordmark version and a character lockup featuring the illustrated Mendoza cleaning professional. The character gives them a mascot that adds warmth and personality to the brand while still feeling polished and intentional.
From there, the brand rolled out across every touchpoint: dual-sided business cards with a QR code linking to their Linktree, car magnets for job-site visibility, and two t-shirt designs so the team looks the part from day one. The Linktree profile unified their Facebook, Instagram, and contact info under a single scannable link.
Every piece carries the same cobalt blue, the same logo, the same professional tone. For the first time, Mendoza Cleaning looks like the business they've always been.
Where it started
This was the only marketing material they had.
A worn, generic business card with no logo, no brand colors, and no digital presence. The copy read "If you need or like cleaning your house please contact me at any time" — a real business being undersold at every handoff.
Client
Business
Mendoza Cleaning Services
Location
Myrtle Beach & Grand Strand, SC
Industry
Residential & Commercial Cleaning
Credentials
Licensed & Insured
Deliverables
Brand Identity
- Custom "M" logomark — two variations (wordmark and character lockup)
- Brand color system — cobalt blue as primary, consistent across all assets
- Illustrated brand character — cleaning professional, unique to Mendoza
- Typography selection and brand guidelines
Print Materials
- Business cards — front and back design
- QR code linking to Linktree profile on card back
- Dual contact layout — Georgina and Sherlyn Mendoza
- Car magnets for mobile brand visibility
- Licensed & Insured credentialing baked into design
Apparel
- T-shirt design — logo-only lockup
- T-shirt design — character + logo lockup
- Two print-ready variations for flexibility
Digital Presence
- Linktree profile — @mendozacleaningmb
- Facebook Business Page connected
- Instagram profile connected
- Single scannable QR code unifying all digital touchpoints
Client Feedback
“I always wanted to be more professional, but without having a logo or anything, I couldn't really get the respect that I deserved. But after getting the shirts and the setup, I have been able to secure more jobs and better relationships with clients. Amazing work!”
Ready to build your brand?
Every business deserves an identity that represents them properly. Let's build yours.
Start a conversation